The fundraising journey by Matters2

Raise with a plan, not a scramble.

A proven six-week framework that helps founders structure the raise, understand their valuation, and reach the right investors — without the guesswork.

↳ A Managing Partner replies in under 24h — a straight answer, not a sales pitch.

At a glance

6 weeks

structured end to end

EBRD

first tested with the Star Venture Programme

100%

tailored to your stage and materials


Why the raise turns into a scramble

  1. / 01

    You start before the materials are ready.

    Conversations open with a deck and financials that aren’t investor-ready yet — and it shows in the first meeting, when your best introductions are on the line.

  2. / 02

    You’re guessing at your own valuation.

    Pre-money vs post-money, the methods that fit your sector, the rules of thumb investors actually use this early — get it wrong and you scare people off or leave money on the table.

  3. / 03

    Outreach is scattergun.

    The wrong investors, in the wrong order, with the wrong message — the strongest warm introductions get spent before the pitch is sharp.

Fundraising doesn’t have to be ad hoc. In six weeks we review your materials, sharpen the pitch, and map exactly who to approach and how.

Six steps. One programme. No guesswork.

  1. 01

    Materials & setup

    We start from your baseline — deck, financials, legal structure, team — and get everything investor-ready before anyone sees it.

  2. 02

    Valuation

    How to value the company: pre- vs post-money, the techniques that fit your sector, and the rules of thumb investors use at early stage.

  3. 03

    Investor strategy

    Which investors fit your stage — angels, VCs, family offices, strategics or grants — each with its own expectations and timelines.

  4. 04

    Pitch-deck fine-tuning

    We refine the deck from an investor’s perspective: a compelling narrative, a logical structure, nothing a serious investor expects left missing.

  5. 05

    Data-room setup

    Whether you even need a data room yet — and if so, what goes in it, where to host it, and how to structure it so due diligence never becomes the bottleneck.

  6. 06

    Investor outreach & tactics

    A targeted investor list and a clear outreach campaign: the right people, the right message, the right time — no scattergun.

“The team of Matters2 is energetic and full of resources, I'm glad we partnered with them for our fundraising.”

Mario Innocente · Founder, aaa/unbranded®

The Matters2 principle

Highly tailored and actionable, every time. The programme adapts to where you are: pre-revenue, early traction, or approaching a first significant round.

For founders done winging the raise.

For pre-seed and seed founders ready to approach fundraising with structure rather than scattered outreach. We work across sectors — with particular depth in fintech, renewable energy and defence tech — though the framework fits any ambitious early-stage company.

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